iBusinessLogic is very aware of the importance of proper branding.

A large part of the secret to good branding is great graphics.  Our in house graphics department works with outside professionals on a regular basis and one of these fine designers is Heather Colman.  Heather wrote the following article and created the graphics in this article to give our clients an idea of the kind of work and attention to detail that is needed to get the job done right.  Branding is one of the most essential aspects of your Internet presence, by working with our designers you will save a great deal of time and worry over trying to do it yourself.

If you would like to see more examples of Heathers work, follow this link: Custom Design Graphics

What Do You Mean Don't Put It There?

What Do You Mean Don't Put It There? by Heather Colman Your cover is finished, looks terrific and you're just itching to get it on your webpage. Whoa Haus! Lets take a deep breath and look at this for a moment. The question to consider is... Is it really important how you display it? The answer is YES! It's extremely important. I won't argue with the marketing guru's on the most profitable position on the page to display your cover. Most everyone, including Google, seems to be in agreement that the upper left-hand corner, above the first fold, is the first place people look. I'm told it's the best place to put your most important content and so far it's worked for me. There are a lot of theories about this, but I won't go into that here. Lets just assume this is a true statement for the time being. You can do your own research to learn more about this topic. What's just as important is where you place your cover in conjunction with your ad copy. The fact is, placing your cover on the wrong side of your ad copy will lead your prospective customer right past your copy without even reading it. No Cha-ching here! Example - WRONG PLACEMENT Lets assume you are going to place your ad copy here. RESULT: Notice how your eye naturally travels to the right side of the page. [This cover faces AWAY from the ad copy that promotes it.] [Illustration 1]   It's the law of nature. The eye naturally travels the same direction the cover is facing. Therefore, for optimum results, your cover should be positioned in such a way that it FACES the ad copy that promotes it. [This book faces TOWARDS the ad copy that promotes it.] Example - CORRECT PLACEMENT Lets assume you are going to place your ad copy here. RESULT: Notice how your eye naturally travels right to ad copy that promotes it. [Illustration 2]   Example - CORRECT PLACEMENT Lets assume you are going to place your ad copy here. RESULT: Notice how your eye naturally travels right to ad copy that promotes it. [This box faces TOWARDS the ad copy that promotes it.] [Illustration 3]   Your cover is a tool that should be used to help you sell more, among other things, but not used in a way that draws your potential customers away from the important things you have to say. Use it properly and it will help increase your sales. A good rule of thumb to remember is... If your cover faces to the right, it should be placed on the left side of your copy. (see illustration 2) If your cover faces to the left, it should be placed on the right side of the copy. (see illustration 3) Copyright © 2007, Heather Colman. Heather Colman is a graphic designer who's created hundreds of quality unique designs for authors, publishers and online marketers since 1999. Visit Custom Design Graphics today!